Andreas Reiffen on the Mic with Beet.TV: From Gold Rush to Growth Reset in Retail Media

In this video interview with Beet.TV, Pentaleap CEO and co-founder Andreas Reiffen unpacks the evolution—and growing pains—of retail media. What began as a land grab to catch up to Amazon has now become a fragmented ecosystem in need of reinvention.

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Watch to learn:

- Why the rush to retail media created as many problems as it solved

- The case for reviving a modern ad network model to simplify demand

- How a “composable” retail media stack enables scale without lock-in

- What advertisers need to turn budgets into actual brand performance

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Retail media is at a turning point. Reiffen makes the case for building a smarter, more modular, and more transparent ecosystem—one where retailers don’t have to go it alone, and brands get the ROI they actually signed up for.

🎥 Watch the full video on Beet.TV

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