How RMNs Use Pentaleap

See examples of how retail media networks use Pentaleap to fix relevance first, then unlock demand and reduce costs without risking revenue. 
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Trusted by GLOBAL Retail LEADERS
THE PROBLEM
The “Rip and Replace” Trap 
Most retail media vendors make change all-or-nothing: Stay with your current setup, or replace everything. 
Migration puts your revenue at risk
If you leave your current vendor, you lose demand and ad ops support
One wrong move can impact millions in revenue
So teams delay change, even when they know the model isn’t working. 
THE SOLUTION
Improve Performance,
One Step at a Time
STEP 1
Fix Onsite Relevance  
Unify ranking of sponsored and organic products by adding the Pentaleap optimization layer on top of your existing stack, without major disruption to your ad server or current demand.
You’ll see improved performance almost immediately, 
while keeping your tech stack as-is.
Why Unified Ranking
STEP 2
Connect Demand 
With more relevant, better-performing ads, you can connect new demand sources from programmatic partners, Amazon and Google to compete directly in your product grid and complement your existing demand.
Demand Expansion
STEP 3
Go Beyond Onsite
With onsite sorted, as needed you can choose to migrate brands to a new Campaign UI via:

- Pentaleap’s Campaign UI: Steer Sponsored Products, Display, and Video via Pentaleap’s Campaign UI option.

- Amazon Integration: Give brands access via the same Amazon experience they are used to via our white-labeled solution. 


- Omnichannel: For full-funnel orchestration, connect to partner tools like Zitcha, and migrate brands with confidence.
Omnichannel Orchestration
THE RESULT
Transformation Without Disruption
Zero downtime or revenue risk 
No “big bang” migration 
A modular stack that evolves as you scale up retail media
Trusted by Leading Retail Media Networks.
References available upon request.
North American Home Improvement Retailer
Top North American Home Improvement Retail Gradually Replaces Incumbent with Pentaleap’s Optimization Layer
1. Added the Pentaleap layer to unify ranking and improve ad relevance, while keeping their incumbent ad server 
2. Connected an omnichannel orchestration partner in parallel
3. Gradually migrated batches of brands to the new control center, phasing out the legacy ad server
4. Added new demand partners to capture incremental, net-new budgets 
Leading European Pharmacy Group Proves Performance Before Migrating
1. Added the Pentaleap layer to unify ranking and improve ad relevance, on top of their
incumbent stack
2. Ran a live A/B test: incumbent vs. 
incumbent + Pentaleap
3. After proving the lift, migrated all brands 
to the Pentaleap Campaign UI
Result: +60% reduction in vendor fees
European Pharmacy Group
US Pharmacy Chain
Top US Pharmacy Chain Fixes Relevance First, Then Scales Revenue and Demand
1. Added the Pentaleap layer to unify ranking and improve ad relevance  
2. Ran a randomized A/B test comparing incumbent 
vs. incumbent +Pentaleap 
3. Integrated demand from a leading search company to fill incremental inventory
Result: +133% increase in daily ad revenue 
Major US Department Store 
Turns a Closed Stack into 
an Open, Demand-Driven Ecosystem
1. Added the Pentaleap layer to unify ranking,
improve ad relevance and open the stack
2. Validated impact through A/B testing 
against incumbent
3. Incorporated demand from Amazon and Teads directly into the stack
4. Expanded demand further via search partner integrations
US Department Store
The partnership with Pentaleap helps us create a more open and flexible retail media ecosystem
One that ensures relevant ads and protects the user experience while expanding access to new demand sources that drive growth.
Michael Krans
VP Retail Media, Macy’s Inc.
Pentaleap Helps The Home Depot Connect Customers and Suppliers.
We are excited to partner with Pentaleap to boost the performance of sponsored products, bringing the right suppliers close to customers at the point of purchase.
Melanie Babcock
VP Retail Media, The Home Depot
Pentaleap does the ad serving for sponsored products, playing a crucial role in the tech stack, providing what might be described as an optimization layer between the ad server and the organic product listings.
This ensures that ads are relevant to what customers are actually searching for and browsing, unlike traditional retail media ad servers that operate independently from a retailer’s organic product recommendations.
Kiri Masters
Retail Media Breakfast Club, Forbes Contributor
This Matters Now
The old model doesn’t scale. The industry has finally realized and even legacy platforms are moving toward unified ranking.
The only question is whether you adopt it early, or play catch-up later.
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Insights From Leading Retail Media Networks