Unified Ranking, Proven in Production

Unified ranking brings paid and organic results into a single decision layer, optimizing for relevance and revenue using your existing stack. The industry is moving this way. We’ve been running it in production for 5 years with The Home Depot, CVS, and Macy’s.

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Why Unified Ranking?

THE PROBLEM

Retail media platforms often show sponsored products that are not the best match for the shopper. The experience suffers, and so do clicks, conversions, and revenue.

THE ROOT CAUSE

On many platforms, organic and sponsored products are still ranked by separate systems with different goals. The result is a less relevant product list.

THE BETTER APPROACH

Unified ranking brings paid and organic products into one system. Advertiser bids can boost products and improve visibility, increasing both ad and retail revenue.

Why Unified Ranking Performs Better, And Costs Less

Retailers already invest heavily in search and personalization AI. Legacy ad platforms ignore it, running separate, less advanced logic for sponsored products.

Pentaleap brings everything into one ranking layer, using your existing search intelligence to optimize both organic and sponsored results.

Better relevance, higher performance, without adding another expensive system.

Get more out of your existing stack, with sponsored products and display ads that follow the same logic as your best-performing organic results.

Improved relevance

Higher engagement

Lower infrastructure cost

See Performance Gains Across the Funnel

One unified ranking layer optimizes both media revenue and ecommerce performance: More clicks, more conversions and more revenue.

CTR

The relevancy factor

Conversion Rate

The hidden impact

Ad Revenue

What ultimately matters

What Top Retailers Say About Unified Ranking

Over the past 5 years, leading retail media networks like Macy’s, CVS, The Home Depot, and DocMorris have depended on Pentaleap’s unified ranking approach
to grow ad revenue while protecting the shopping experience.

The partnership with Pentaleap helps us create a more open and flexible retail media ecosystem

One that ensures relevant ads and protects the user experience while expanding access to new demand sources that drive growth.

Michael Krans

VP Retail Media, Macy’s Inc.

Pentaleap Helps The Home Depot Connect Customers and Suppliers.

We are excited to partner with Pentaleap to boost the performance of sponsored products, bringing the right suppliers close to customers at the point of purchase.

Melanie Babcock

VP Retail Media, The Home Depot

Pentaleap does the ad serving for sponsored products, playing a crucial role in the tech stack, providing what might be described as an optimization layer between the ad server and the organic product listings.

This ensures that ads are relevant to what customers are actually searching for and browsing, unlike traditional retail media ad servers that operate independently from a retailer’s organic product recommendations.

Kiri Masters

Retail Media Breakfast Club, Forbes Contributor

How it Works in 3 Steps

step 1

How Unified Ranking Improves Relevance

The Old Way: Legacy Siloed Model

Paid and organic products are ranked by separate systems with different goals, resulting in less relevant ads, lower engagement, and lost revenue.

Campaign Manager /Ad Server

Product

Bid

CancelSubmit

Enterprise Search Provider

Search▲

Brand ×Price ×Size ×Colour ×

Sends

Sponsored Products

Sends

Organic Products

T-Shirt

Sponsored Products

Sends

Organic Products

T-Shirt

sp✕

The New Way: Unified Ranking Layer

Pentaleap’s unified ranking layer sits on top of existing technology to rank every product together, both paid and organic, improving relevance, conversions, and total business impact.

Campaign Manager /Ad Server

Product

Bid

CancelSubmit

Enterprise Search Provider

Search▲

Brand ×Price ×Size ×Colour ×

Sends

Sponsored Products

Sends

Organic Products

Optimization Layer

✓Unified ranking

✓Ad relevancy optimization

✓Bid mediation

Unified Ranking

✓

T-Shirt

Sponsored Products

Sends

Organic Products

Optimization Layer

✓Unified ranking

✓Ad relevancy optimization

✓Bid mediation

Unified Ranking

✓

T-Shirt

sp✓

See a Demo

step 2

How to Unlock New Demand Sources

Unlock incremental demand without changing your stack. Pentaleap connects external RTB sources so new budgets can compete directly within your product grid.

Campaign UI

Product

Bid

CancelSubmit

Campaign Manager /Ad Server

Advertiser

Bid

Budget

Onics Shoes

Runfast Sneakers

CancelSubmit

Enterprise Search Provider