Pentaleap is Selected by Macy’s, Inc. to Power Its Next-Generation Retail Media Network

Pentaleap’s ad server and mediation technology to enhance renowned retailer’s industry-leading efforts toward a more open retail media ecosystem, expand advertiser access and improve ad relevance.

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Pentaleap, the modular retail media platform, has been selected by Macy’s, Inc. to power the next generation of the Macy’s Media Network, helping the US retailer create a more open, brand-friendly, and performance-driven retail media ecosystem.

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Pentaleap’s technology allows top retailers like Macy’s and Bloomingdale's serve more relevant online ads to shoppers while enabling brands to buy sponsored product placements across multiple ad tech platforms where they already manage retail media investments. This marks an important shift toward combining direct sales control with a programmatic- style buying approach that simplifies execution and improves performance.

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“At Macy’s, Inc., we’re focused on delivering value to both shoppers and brand partners,” said Michael Krans, VP Retail Media, Macy’s, Inc. “Our collaboration with Pentaleap helps us create a more open and flexible retail media ecosystem — one that ensures relevant ads and protects the user experience while expanding access to new demand sources that drive growth.”

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Retail media has experienced friction and frustration due to fragmentation, impacting both retailers and brands. Pentaleap’s real-time bidding (RTB) technology acts as the retail media enabler, connecting multiple demand sources through a unified mediation layer.  

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“Macy’s, Inc. is setting the standard for what the next phase of retail media should look like — open, customer-centric, and brand-friendly,” said Andreas Reiffen, CEO and co-founder of Pentaleap. “We’re proud to power the Macy’s Media Network vision and provide the technology foundation for this new era of interoperability in retail media.”

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About Pentaleap

Pentaleap is leading retail media towards an open, efficient ecosystem. Its modular retail media platform delivers stellar shopping experiences, makes advertisers happy, and drives hundreds of millions in revenue for world-class retail media networks like The Home Depot, Farmacia San Pablo, and Pague Menos.

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For more information, visit  www.pentaleap.com.

Press Contact

press@pentaleap.com