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Omnichannel Orchestration
Pick the campaign UI you want. Pentaleap makes it all work together, connecting partners like Zitcha into a single system, without lock-in or rebuilds.
Trusted by GLOBAL Retail LEADERS
Most Retail Media Stacks Weren’t Built to Scale
Retail media growth stalls when systems can’t connect demand, ad serving, and operations across channels.
All-in-one platforms
Vendors force a closed stack
You must use their ad serving technology in conjunction with their ad server campaign UI
Most ad servers available are too basic for offsite and/or can't handle in-store well
Most orchestration tools don’t have strong ad serving and can't connect demand
No real self-serve for brands
Result:
Vendor lock-in makes it difficult to evolve your stack, even when performance suffers due to capability gaps.
Vendor lock-in makes it difficult to evolve your stack, even when performance suffers due to capability gaps.
Fragmented tech stack
Onsite, offsite, and in-store run in separate tools
Your team stitches everything together manually
Result:
Your team is held back from scaling, while locked into fragmented system that requires manual effort to make it work.
Your team is held back from scaling, while locked into fragmented system that requires manual effort to make it work.
Pentaleap × Zitcha Partnership
Twice the features at half the cost of a bundled legacy contract, without the trade-offs.
The Control Center + The Engine
Best-in-class orchestration meets best-in-class onsite ad delivery.
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Zitcha manages campaigns, workflows,
and reporting across all channels.
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Pentaleap powers the auction, serves onsite ads and connects demand from major ad tech platforms.
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One interface for your team and your brands. One engine optimizing every impression.
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One System. No Lock-in.
Run it like a single system, without being locked into one.
Pentaleap and Zitcha; 2 specialized platforms, seamlessly integrated
Don’t get stuck in a bundled ecosystem; sign 2 separate contracts
Replace or upgrade components as your network evolves
You stay in control of your stack, your data, and your margins.
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Deploy Without Risk.
Start small. Scale when the data proves it.
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First, add Pentaleap alongside your existing setup to unify ranking
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Then, connect Zitcha when you’re ready to expand to full omnichannel
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Expand into additional channels and
demand sources
No big-bang migration. No revenue risk.
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how it works
Pentaleap x Zitcha
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FAQs: Pentaleap x Zitcha
What does the Pentaleap + Zitcha partnership actually do?
Zitcha provides the unified campaign UI and omnichannel orchestration across onsite, offsite, and in-store. Pentaleap runs the onsite optimization layer: serving ads onsite, unifying sponsored and organic ranking, and connecting demand. Together, the partnership gives retailers a way to coordinate campaigns across channels while improving how onsite inventory is decided and monetized.
Do we need to replace our existing stack to use this?
No. If you already run a stack such as Criteo or CitrusAd, Pentaleap can be implemented as the unified ranking layer on top of your existing setup. That gives you a step-by-step path to modernize onsite without ripping out core systems. From there, you can add Zitcha in parallel for omnichannel orchestration, and you can also connect additional demand sources such as Amazon, Google, or Teads through Pentaleap.
We already use Zitcha, why add Pentaleap?
Because the combination gives you a stronger onsite setup without changing how you manage omnichannel campaigns. Zitcha gives you unified campaign orchestration across channels. Pentaleap improves how onsite ads are ranked and served by unifying sponsored and organic products, improving relevance, and allowing demand from multiple major ad tech companies to compete directly through Pentaleap. The result is a better onsite experience and a more flexible monetization setup, while Zitcha remains the orchestration layer.
Do the fees stack up if I use Pentaleap + Zitcha?
Pentaleap + Zitcha is priced to stay competitive, even when you use Zitcha for campaign management and Pentaleap for unified ranking and ad serving onsite. That is possible for two reasons. First, modern, decoupled infrastructure is more cost-efficient to run. Second, retailers are not paying a premium for being locked into a single bundled stack. The result is a more flexible setup that remains commercially competitive while giving you stronger onsite performance and broader orchestration capabilities.
Do we sign one agreement or two?
There are two agreements, one with Zitcha and one with Pentaleap, but the commercial model is presented as one bundled price across the partnership. We structure it this way to preserve your flexibility. You get a coordinated commercial package without being locked into a single-stack vendor model, which means you can keep control over the components in your architecture as your needs evolve.
Why not use an all-in-one solution?
Because all-in-one solutions usually force a compromise. In practice, bundled vendors tend to be stronger either at orchestration or at serving and optimizing onsite ads, but rarely both. They also create dependency on a single vendor’s roadmap, which makes it harder to improve one layer without accepting tradeoffs across the rest of the stack. A decoupled model lets retailers keep the benefits of strong orchestration, improve onsite relevance and monetization, reduce lock-in, and modernize step by step instead of committing everything to one vendor.
What’s the implementation effort?
The implementation is designed to be low-friction and step-by-step. If you already use Pentaleap, Zitcha is already deeply connected, so there is very little extra work needed on the onsite side. Implementing the Pentaleap unified ranking layer typically takes about three weeks. For Zitcha’s offsite and in-store capabilities, the deployment timeline can be handled in parallel, with no engineering resources needed from your team.
How does this partnership help me scale ad revenues?
This partnership helps you scale ad revenues in three ways. It improves onsite relevance to drive stronger
CTR and paid clicks. It opens access to broader media budgets by connecting demand through Pentaleap.
And it gives brands a more coordinated way to perform across onsite, offsite, and in-store through
a single access point.
Do we need to integrate with multiple ad servers?
No. You only integrate with Pentaleap’s API.
Your product catalog can be passed to Zitcha via Pentaleap, or uploaded to both systems if preferred.
Who is responsible for what?
- Zitcha → campaign setup, workflows, reporting.
- Pentaleap → ad serving, auction, ranking, optimization.
This separation ensures each platform focuses on what it does best.
- Pentaleap → ad serving, auction, ranking, optimization.
This separation ensures each platform focuses on what it does best.
Do brands need to change how they buy media?
No. Brands can continue using their preferred tools, including:
- Orchestration platforms (Zitcha).
- Agency tools (Skai, Pacvue)
- Direct buying.
Pentaleap ensures all demand is executed and optimized onsite.
- Orchestration platforms (Zitcha).
- Agency tools (Skai, Pacvue)
- Direct buying.
Pentaleap ensures all demand is executed and optimized onsite.
How are bids and budgets enforced?
Campaign parameters (budgets, bids, targeting) are set in the orchestration platform
and passed to Pentaleap. Pentaleap enforces them in real time during the auction, ensuring:
- Accurate pacing
- Correct bid execution
- Consistent delivery
- Accurate pacing
- Correct bid execution
- Consistent delivery
What happens if one platform goes down?
Ad serving remains stable.
Pentaleap operates independently in the real-time serving layer, and campaign data is already available—so temporary orchestration downtime does not affect delivery.
What if Zitcha supports formats Pentaleap doesn’t?
Pentaleap focuses on onsite retail media formats (e.g. sponsored products, search, category placements).
Other formats (e.g. offsite, display, CTV) continue to run through orchestration platforms independently.
Other formats (e.g. offsite, display, CTV) continue to run through orchestration platforms independently.
Need a Campaign UI for Onsite Campaigns?
Not every retailer needs a fully unified frontend. If you already have an offsite solution in place, you may just need the right campaign UI for onsite. Pentaleap gives you two flexible options depending on your operational needs.
Pentaleap Campaign UI
Use Pentaleap’s best-in-class campaign UI for the path of least resistance; no additional integration work required. It is purpose-built to match our ad server capabilities.
Amazon Campaign UI
Choose the Amazon RAS campaign UI if you want to offer your brands the experience they are used to from Amazon -
no new workflows, no retraining.
This Matters Now
The old model doesn’t scale. The industry has finally realized and even legacy platforms are moving toward unified ranking.
The only question is whether you adopt it early, or play catch-up later.
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