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Omnichannel Orchestration
Retail media's next frontier isn't more channels. It's connecting the auction to the shelf. Zitcha and Pentaleap close the gap, without replacing the stack you already have.
Trusted by GLOBAL Retail LEADERS
Winning the Auction and Winning the Shelf are Two Different Things
Retail media inherited the metrics of advertising: impressions, reach, ROAS. But retailers run on velocity, sell-through, and margin. When sponsored and organic ranking stay siloed, a top bid can promote the wrong product. The economics of the store never make it into the decision.
Run Omnichannel Campaigns While Owning the Digital Shelf
Zitcha + Pentaleap give retailers a powerful modular stack that ties media decisions to what actually sells.
The Control Center + The Engine
Pentaleap turns Zitcha's Sponsored Products into a unified ranking, so the shelf and the campaign work as one.
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Zitcha orchestrates cross-channel campaigns across onsite, offsite, and in-store with Margin Manager™ connecting merchant data directly into the media workflow.
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Pentaleap unifies organic and sponsored ranking so winning bids promote what sells, not just what bid the most.
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Margin-aware auctions feed merchant margin into every ranking decision, for margin-positive outcomes at the product level.
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One System. No Lock-in.
A modular stack where each layer evolves independently, with no lock-in to either.
Open demand built in: ad servers, DSPs, Teads, and Amazon Ads: connected, not siloed.
Two best-in-class platforms, seamlessly integrated and each independently replaceable as your network evolves.
Runs inside your own data environment: ad-stack agnostic and privacy-adherent by design.
Each layer evolves independently. Two contracts. Zero lock-in.
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Deploy Without Risk.
Plug into the systems you already have — search, personalization, campaign UIs, demand partners — and improve them step by step.
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Start with Pentaleap's unified ranking layer alongside your existing setup, no disruption to your current stack.
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Connect Zitcha for full cross-channel orchestration across onsite, offsite, and in-store.
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Expand demand sources like DSPs, Teads, Amazon Ads and add additional channels as your network grows.
Built to grow retail, with media inside it. No big-bang migration. No revenue risk.
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how it works
Pentaleap x Zitcha
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FAQs: Pentaleap x Zitcha
What does the Pentaleap + Zitcha partnership actually do?
Zitcha provides the unified campaign UI and omnichannel orchestration across onsite, offsite, and in-store. Pentaleap runs the onsite optimization layer: serving ads onsite, unifying sponsored and organic ranking, and connecting demand. Together, the partnership gives retailers a way to coordinate campaigns across channels while improving how onsite inventory is decided and monetized.
Do we need to replace our existing stack to use this?
No. If you already run a stack such as Criteo or CitrusAd, Pentaleap can be implemented as the unified ranking layer on top of your existing setup. That gives you a step-by-step path to modernize onsite without ripping out core systems. From there, you can add Zitcha in parallel for omnichannel orchestration, and you can also connect additional demand sources such as Amazon, Google, or Teads through Pentaleap.
We already use Zitcha, why add Pentaleap?
Because the combination gives you a stronger onsite setup without changing how you manage omnichannel campaigns. Zitcha gives you unified campaign orchestration across channels. Pentaleap improves how onsite ads are ranked and served by unifying sponsored and organic products, improving relevance, and allowing demand from multiple major ad tech companies to compete directly through Pentaleap. The result is a better onsite experience and a more flexible monetization setup, while Zitcha remains the orchestration layer.
Do the fees stack up if I use Pentaleap + Zitcha?
Pentaleap + Zitcha is priced to stay competitive, even when you use Zitcha for campaign management and Pentaleap for unified ranking and ad serving onsite. That is possible for two reasons. First, modern, decoupled infrastructure is more cost-efficient to run. Second, retailers are not paying a premium for being locked into a single bundled stack. The result is a more flexible setup that remains commercially competitive while giving you stronger onsite performance and broader orchestration capabilities.
Do we sign one agreement or two?
There are two agreements, one with Zitcha and one with Pentaleap, but the commercial model is presented as one bundled price across the partnership. We structure it this way to preserve your flexibility. You get a coordinated commercial package without being locked into a single-stack vendor model, which means you can keep control over the components in your architecture as your needs evolve.
Why not use an all-in-one solution?
Because all-in-one solutions usually force a compromise. In practice, bundled vendors tend to be stronger either at orchestration or at serving and optimizing onsite ads, but rarely both. They also create dependency on a single vendor’s roadmap, which makes it harder to improve one layer without accepting tradeoffs across the rest of the stack. A decoupled model lets retailers keep the benefits of strong orchestration, improve onsite relevance and monetization, reduce lock-in, and modernize step by step instead of committing everything to one vendor.
What’s the implementation effort?
The implementation is designed to be low-friction and step-by-step. If you already use Pentaleap, Zitcha is already deeply connected, so there is very little extra work needed on the onsite side. Implementing the Pentaleap unified ranking layer typically takes about three weeks. For Zitcha’s offsite and in-store capabilities, the deployment timeline can be handled in parallel, with no engineering resources needed from your team.
How does this partnership help me scale ad revenues?
This partnership helps you scale ad revenues in three ways. It improves onsite relevance to drive stronger
CTR and paid clicks. It opens access to broader media budgets by connecting demand through Pentaleap.
And it gives brands a more coordinated way to perform across onsite, offsite, and in-store through
a single access point.
Do we need to integrate with multiple ad servers?
No. You only integrate with Pentaleap’s API.
Your product catalog can be passed to Zitcha via Pentaleap, or uploaded to both systems if preferred.
Who is responsible for what?
- Zitcha → campaign setup, workflows, reporting.
- Pentaleap → ad serving, auction, ranking, optimization.
This separation ensures each platform focuses on what it does best.
- Pentaleap → ad serving, auction, ranking, optimization.
This separation ensures each platform focuses on what it does best.
Do brands need to change how they buy media?
No. Brands can continue using their preferred tools, including:
- Orchestration platforms (Zitcha).
- Agency tools (Skai, Pacvue)
- Direct buying.
Pentaleap ensures all demand is executed and optimized onsite.
- Orchestration platforms (Zitcha).
- Agency tools (Skai, Pacvue)
- Direct buying.
Pentaleap ensures all demand is executed and optimized onsite.
How are bids and budgets enforced?
Campaign parameters (budgets, bids, targeting) are set in the orchestration platform
and passed to Pentaleap. Pentaleap enforces them in real time during the auction, ensuring:
- Accurate pacing
- Correct bid execution
- Consistent delivery
- Accurate pacing
- Correct bid execution
- Consistent delivery
What happens if one platform goes down?
Ad serving remains stable.
Pentaleap operates independently in the real-time serving layer, and campaign data is already available—so temporary orchestration downtime does not affect delivery.
What if Zitcha supports formats Pentaleap doesn’t?
Pentaleap focuses on onsite retail media formats (e.g. sponsored products, search, category placements).
Other formats (e.g. offsite, display, CTV) continue to run through orchestration platforms independently.
Other formats (e.g. offsite, display, CTV) continue to run through orchestration platforms independently.
Need a Campaign UI for Onsite Campaigns?
Not every retailer needs a fully unified frontend. If you already have an offsite solution in place, you may just need the right campaign UI for onsite. Pentaleap gives you two flexible options depending on your operational needs.
Pentaleap Campaign UI
Use Pentaleap’s best-in-class campaign UI for the path of least resistance; no additional integration work required. It is purpose-built to match our ad server capabilities.
Amazon Campaign UI
Choose the Amazon RAS campaign UI if you want to offer your brands the experience they are used to from Amazon -
no new workflows, no retraining.
This Matters Now
The old model doesn’t scale. The industry has finally realized and even legacy platforms are moving toward unified ranking.
The only question is whether you adopt it early, or play catch-up later.
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