Real Time Bidding in Retail Media with Macy’s Michael Krans and Pentaleap’s Andreas Reiffen at The CPG Guys podcast

In this episode of The CPG Guys, Pentaleap Founder & CEO Andreas Reiffen joins Michael Krans, Vice President of Retail Media at Macy’s Inc., for an in-depth conversation on how real-time bidding (RTB) is reshaping retail media.

Together, they explore what’s broken in today’s retail search and media stack, why unifying organic and sponsored results is critical to relevance, and how opening up retail media can improve outcomes for retailers, brands, and shoppers alike.

In this conversation, Andreas and Michael discuss:

• The challenges of balancing monetization with shopper experience
• Why relevance breaks down when organic and sponsored search operate in silos
• What advertisers really mean when they ask retail media to “meet them where they are”
• What retail media RTB actually unlocks and why it matters now
• What best-in-class retail search and media should look like from a shopper’s perspective

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For the complete podcast episode, visit:

🎧 Spotify

📺 YouTube

📲 Apple